I’m taking a short break from my Infographics articles, to return to a topic I started writing on a few years back – product game changers. I recently attending a talk put on by Inc. Magazine that featured Dan Heath (with his brother Chip, he co-authored of Made to Stick and Switch http://www.heathbrothers.com/ – two phenomenal books), and was pleasantly surprised to also hear Neil Grimmer, the CEO and Co-Founder of Nest Collective (the folks who make Plum Organics baby food).
This is a great example of how you can incorporate innovation, design and sustainability and completely change a market. And lead to huge success: in 2010 they had $10 million in sales, and in 2011 it jumped to $75 million. Bravo!