All posts tagged strategy

Beyond the “Why”

By on July 18, 2012 in Branding, Marketing Strategy, Startups with No Comments

I love Simon Sinek, but ….

… I fear some entrepreneurs are missing the boat on his “Getting to Why” message.  In his popular Tedx Talk,  Simon explains his philosophy of starting with Why, then explain How, and finally give the What. He gives the example of the inspired way Apple Computers presents itself to the world. Read more…

Sunk Costs? Forget About Them

By on November 10, 2011 in Branding, Startups with No Comments

In my new favorite podcast – from the Freakonomics guys – Stephen Dubner talked about “The Upside of Quitting.” The podcast covered a lot about why people quit various career paths, but it got me thinking of a simple concept I learned in b-school about sunk costs and how this applies to marketing. Read more…