Ahh – my favorite topic- the pitch. I heard a great article on NPR’s Morning Edition about how the NewME Accelerator is helping startups perfect their pitch. In the piece, Amy Standen talks about how the “pitch is everything”. It’s how you sell your company, how you create buzz and how you get investors. But lots of startups continue to really stink at this. Read more…
All posts tagged startup
I love Simon Sinek, but ….
… I fear some entrepreneurs are missing the boat on his “Getting to Why” message. In his popular Tedx Talk, Simon explains his philosophy of starting with Why, then explain How, and finally give the What. He gives the example of the inspired way Apple Computers presents itself to the world. Read more…
A brand is much more than a logo and hiring a “branding agency” only gets you half-way there.Often you need a team of designers, writers, attorneys, etc. to make sure you have a everything in place to launch your brand. You need to manage the big picture. Here are the minimum 8 things I believe you need to launch your brand. Read more…
After the death of Curt Cobain, Nirvana drummer Dave Grohl tooled around with starting another band. Not realizing his band would enjoy instantaneous success, Dave has been stuck with a band name that was really intended as a placeholder. And it’s his biggest regret.
