I’m taking a short break from my Infographics articles, to return to a topic I started writing on a few years back – product game changers. I recently attending a talk put on by Inc. Magazine that featured Dan Heath Read more…
All posts tagged product development
… are you sure they’re going to come? (final installment)
So you’ve got the right product and merchandising strategy, now you’ve got to figure out how to get it on the shelves. Here are four of the most common ways to do so: Read more…
… are you sure they’re going to come? (continued from last week)
Last week I wrote about how to design your product to stand out in a store. That’s the easy part. But once you’ve developed your product, the next step is convincing buyers to carry it. Unfortunately there are tons of barriers to entry if you’re the new kid on the block. Not only do you have the challenge of identifying who the buyer is, but then you need to convince them to take on your product. Read more…
… are you sure they’re going to come? (continued from last week)
As I mentioned in last week’s blog, you can’t really rely on web sales to make your product-based business profitable. You need to consider retail channels, which is easier said than done. After they realize that 100% web-strategy may not work, many entrepreneurs think: Read more…
… are you sure they’re going to come?
Remember the end of Field of Dreams with all the cars lined up to come watch the baseball game. You just knew the Kinsella family would make lots of money selling lemonade and hotdogs to these folks and the farm would be saved. While most of us rooted for Ray and his crazy dream throughout the film, in real life we’d probably agree with Annie that he was going insane. Read more…