I admit, as a proud UCSB alumni, I was one of many caught up in the campaign to stop the new University of California logo that was meant to represent all the campuses. That thing was horrendous, and I’m thrilled they listened to public opinion and trashed it. How did they reach a point where they would defend such a crappy logo? I don’t know for sure, but I can make some educated guesses what led to this truly offensive piece of design that even got Lieutenant Governor Gavin Newsom to chastise the University of California for wasting students’ money on designing this new logo. Read more…
All posts tagged logo
A brand is much more than a logo and hiring a “branding agency” only gets you half-way there.Often you need a team of designers, writers, attorneys, etc. to make sure you have a everything in place to launch your brand. You need to manage the big picture. Here are the minimum 8 things I believe you need to launch your brand. Read more…
After the death of Curt Cobain, Nirvana drummer Dave Grohl tooled around with starting another band. Not realizing his band would enjoy instantaneous success, Dave has been stuck with a band name that was really intended as a placeholder. And it’s his biggest regret.
