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Our Approach PDF Print E-mail

Do it right the first time.

As you prepare for the next series of funding, it’s important that every marketing dollar you spend is in the right place. Look to as as a Marketing SWAT team for early stage companies who are ready to go to market, but who don’t have the experience or budget to hire in-house yet. '

We are a full-service strategy marketing agency that will essentially serve as your interim VP of Marketing while you focus on building your products and your business plan. We work in partnership with other individuals and agencies – PR firms, design agencies, copywriters, etc. – to ensure that all aspects of your marketing plan are working. Our goal is that once you have enough funding for a full-time marketing staff, you have a strong brand and marketing strategy in place so they can hit the ground running.

It starts with Strategy.

We believe that for any marketing program to be successful, it needs to fit into a cohesive marketing plan:

  • What does success look like to you?
  • What are your short-term and long-term goals and objectives?
  • What tools in the marketing toolkit will get you the most bang for your buck?
  • What's your budget? (short-term and long-term)

With our expertise in all aspects of marketing - from PR and advertising to product marketing to marketing communications and social networking - we can help you set a path to position your company for great success. We help kick start your plan with your half-day planning session where we will sit down with key people in the organization and brainstorm where you want to go and how you want to get there. From there, our team will put together a detailed plan and presentation for you that will help you prioritize the strategies and tactics you need to use to get your product or business off the ground.

 

Contact

If you would like to learn more about how to get your project off the ground, contact julie@offtheground.biz or call 415-215-1234.

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