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We offer a unique service by managing the whole marketing process for our clients. We do the leg-work to make sure you have a cohesive brand and marketing materials and that they are all working to meet your business goals. We not only can help create an effective strategy and plan but we also can manage the implementation.
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- Developed a go-to-market strategy for service launch, including website content, sales training materials, and email marketing for Amazon Payments
- Customer research planning, analysis and product recommendation
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- Helped drive product development and launch of various products for Streetline, a provider of mobile and infrastructure parking applications
- Oversaw website redesign
- Led drand strategy investigation
- Developed various white papers and collateral
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- Developed responsive marketing strategy and managed activities to change in competitive landscape for Yahoo! Mail
- Developed first Customer Contact Strategy research, strategy and implementation for Yahoo! Mail
- Led partner marketing strategies and relationship management for Yahoo! Mobile
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- De
 veloped a best practices in website marketing white paper for Inertia Beverage Group (nowwinedirect.com), a eCommerce and web hosting company that helps wineries sell direct to consumers
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 Scrappy and low budget marketing planning and execution for AT&T's underdog brand, Option Wireless- Navigated complex internal organization to realize consumer promotions
- Internal resource for OEM
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- Oversaw the design and development of the SmartsCo brand, including key messaging, and visual identity
- Led development of company website and blog
- Managed the development and marketing of over 30 books, games and guides
- Developed licensing deals with other mobile gaming, calendar licensors, and overseas publishers
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- Oversaw the development of MediLogix new website
- Managed the development of identity materials
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- Developed an educational card game that Well Fargo uses to market itself to the teen and young adult market.
- Worked with Branding and Compliance department to ensure product adhered to brand and legal standards
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- Managed the development of database analytics product (product manager) for Onlink, an ecommerce Configurator company acquired by Sieble (now Oracle)
- Oversaw formation of a variety of business alliances (including IBM, BEA, Siebel, Oracle)
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- Oversaw the migration of the Northern California Chapter of the National MS Society's website to new CMS platform
- Built Chapter's FaceBook fan page; grew community from 0 to over 1000 fans in 3 months
- Managed all marketing materials including, newsletters, direct mail pieces
- Managed email marketing process.
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- Created an entire new brand for Edwards Educational Services, including new logo, tagline, company description, and brand standards.
- Oversaw development of new website
- Oversaw the development of various books and other products
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- Manage various Customer Relationship Management initiatives for Hewlett-Packard
- Evaluated customer service contact centers on 3 continents
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