Off The Ground - marketing project management

Our Work

Work Reviews

“Julie was an incredible asset bringing a complicated marketing program back on track. She was strategic as well as tactical and creative as well. Her commitment to the project was unparalleled and she worked around my insane schedule. Her results were an instructional manual on selling and marketing consumer direct in the wine industry that is easily understandable by the layperson to the power user. Highly recommend.”

Paul Mabray, CEO Inertia Beverage Group

“I've served as a board member of SmartsCo since 2002 of a lifestyle publishing company Julie cofounded. Julie is creative, artistic and sharp, possessing a keen sense of the luxury lifestyle market in which she has since operated. These talents have translated into several handsomely-produced and successful product launches in a highly competitive business environment.”

Michael J. Cuggino, President, Permanent Portfolio Funds

“Professionally, Julie is really driven to deliver solid work, whether it be a product that she creates, a presentation she is making, or the execution of a partnership or relationship. She has a very creative approach to project development and problem solving that has clearly seen benefits in her career and in her products. I have no hesitations in offering a recommendation.”

Brett Cohen, Vice President of Operations , Quirk Books

Portfolio

We've worked on dozens of great projects over the years. Read about some of our client successes below:

Small Biz Advisory Services

We help small business owners get their ideas off the ground. From business and marketing planning, to distribution strategy, to financial analysis we can help make sure you think through all aspects of launching your business .

poised logo

Oversaw marketing plan for fitness studio expansion.

Mentor for Hatch Network. Education pods of women entreprenuers as they plan out and launch their businesses. Learn how you can join a upcoming pod near you.

Product Development

Our approach to developing new projects begins with working with the product visionary and potential customers to build business case, technical requirements, and creative brief for the product. We then bring in the appropriate resources (writers, designers, engineers, programmers, manufacturers) to bring the product to live. Here are some examples of our work:

		An educational card game that Well Fargo uses to market itself to the teen and young adult market.
Edwards Educational Services		Student guide book for the iLead 21 leadership development program.
Ginger Fox Publishing		Multiple dinner party games that included recipes, cards, invitations and menus.
Athenee Wine Importers Portuguese Trade & Tourism Bureau		Customer wine passports for organizations to educate people on wine regions of the world.
		Oversaw the development of over 25 card games, journals, and guide books, including WineSmarts, NYC Smarts, ChocolateSmarts and more.
		Activities guide book to help sell corporate team building at this inflatable game party facility.
	Rainmaker Surveyor	Oversaw the development of enterprise marketing analytic software.

Web Development

We believe that a strong website requires strong graphic design, a strong content management system (CMS), and effective leveraging of search engine optimization and Web 2.0 best practices. We want our clients to be able to easily edit their sites without design or programming resourses, and therefore we ensure that sites are built using user-friendly technologies and we provide easy-to-understand documentation and training for our clients. Here is some of our work in the web design area.

	Oversaw the development of the Nectar Communications website. Built architecture and wireframes, manged design resources, developed content and oversaw development of site using WordPress content management system. Also developed user documentation and trained staff on how to maintain their site on their own.
	We oversaw the design and development of the SmartsCo website. We leaveraged a leading open source Content Management System to optimze the size for search engines.
	We wrote a white paper for Inertia Beverage Group, a eCommerce and web hosting company that helps wineries sell direct to consumers. This white paper served as the foundation for all web design projects.
	We oversaw the content development and redesign of Fort Point Insurance website.
	Oversaw the migration of the Northern California Chapter of the National MS Society's website to new CMS platform. Also built Chapter's FaceBook fan page; grew community from 0 to over 1000 fans in 3 months.

Branding

Branding projects are not just about graphic design. We do the leg-work to find the essence of who by interviewing employees, clients, partners, and the like to develop a requirements document that outlines the essence of who you are and where you need to take your brand. Then we help you select a designers and copy writers to help you artriculate your brand in a compelling manner.

Oversaw the design and development of the SmartsCo brand, determining the essence of the company, key messaging, and visual identity.

episcopal community services logo

Oversaw the rebranding effort for this non-profit helping homeless people in San Francisco. Managed team of marketing strategists and designers create new brand strategy and visual identity.

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Corporate Project Management

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