A brand is much more than a logo and hiring a “branding agency” only gets you half-way there.Often you need a team of designers, writers, attorneys, etc. to make sure you have a everything in place to launch your brand. You need to manage the big picture. Here are the minimum 8 things I believe you need to launch your brand. Read more…
Archive for June, 2012
After the death of Curt Cobain, Nirvana drummer Dave Grohl tooled around with starting another band. Not realizing his band would enjoy instantaneous success, Dave has been stuck with a band name that was really intended as a placeholder. And it’s his biggest regret.
Moving along on my Infographics Obsession. I never said the 30 days would be continuous days, as some of these tools are more complicated than you’d think. Easel.ly is just one of those tools that took some time to adjust to. After several days of start and give up, I finally was able to render an infographic using Easel.ly www.easel.ly. I’d like to tell you that this is the solution, but it’s still very buggy, bit it definitely has potential. Read more…