Often I find myself trying to work with existing brands that weren’t really thought through before they started design and as a result we end up making lots of design compromises to accommodate a poorly-designed logo. The first thing a lot of start-ups do is run out and hire someone to design a logo before they’ve had a chance to think about their desired brand identity and marketing plan. The logo design process can’t effectively be done until you’ve got a very clear picture of who you are, why you are in business, and what are your business objectives for your brand. Read more…
Branding & Marketing Strategy. Implementation. Results.