… are you sure they’re going to come? (continued from last week)
Last week I wrote about how to design your product to stand out in a store. That’s the easy part. But once you’ve developed your product, the next step is convincing buyers to carry it. Unfortunately there are tons of barriers to entry if you’re the new kid on the block. Not only do you have the challenge of identifying who the buyer is, but then you need to convince them to take on your product. Read more…