This past week I’ve been getting lots of emails in my in-box from major retailers with subject lines such as “Sneak Peek at our Black Friday Ad + Start Shopping Online Thanksgiving Day”. In effect, what they’re saying is:
Dear Customers:
Please join us for a special shopping day on Friday – the day that our company finally turns a profit. As you may know, for most of the year we retailers and our suppliers bide our time operating in the red until Read more…
While many large corporations have teams of people dedicated to project management, quite often small-businesses and start-ups just wing it as they try to build new products, systems, and marketing programs. No matter how big you are, planning should most important phase of any project. Read more…
Last night I watched the season finale of my favorite show, Mad Men. Each week this show is intriguing and innovative in many ways, and last night was no exception. It was great to see Don emotionally tell Cooper, “I want to work. I want to build something of my own.”
Although his home life is now a mess, it looks like great thinks are ahead for Don’s new business. He learned some great lessons on the professional side that we all might want to keep in mind in our businesses. Read more…
“What’s Your Budget?” That’s typically one of the first questions most vendors (designers, writers, printers, etc) will ask when you start talking about engaging them in a creative project. I don’t know if this is a really great business strategy as they can milk the client for as much as they have available or they just don’t know how to price their services and they’re hoping the client will give them directly on this. This can be to your advantage or to your extreme disadvantage. Read more…